Portfolio // Chris Oldaker
Website Content Strategy & SEO
WM’s Northern California-Nevada area needed a marketing and communications website to power campaigns, generate awareness, and drive growth, but their current site wasn’t meeting the moment.
Google Ads Campaign Optimization
Oakland Recycles, a partnership between WM of Alameda County, the City of Oakland, and California Waste Services, needed to improve the performance of a digital ad campaign supporting bulky item pickups in Oakland, CA.
Website Content Strategy
After years of growth on the Amazon marketplace, the boutique publishing company wanted to diversify outside of the platform to drive brand awareness, engagement, and product sales.
Brand Identity & Tool Kit
The boutique publishing company wanted to first formalize their brand identity and voice to begin expanding their brand presence beyond Amazon.
Logo Design & Animation
The mobile lifestyle retailer Van Life Style wanted to update their brand assets with a fresh take on their logo.
Website Design & Development
After years of growth on the Amazon marketplace, the publisher of fun and educational children’s books wanted to diversify outside of the platform to drive brand awareness, engagement, and product sales.
‘Archetype’ Album Covers
The indie-pop singer-songwriter, Emily Afton, needed a moody, ethereal art style for her 2016 single, Archetype.
Custom Automated Campaign and Project Management System
Children’s author Carole P. Roman needed a launch strategy for her first foray into comedy writing, The Big Book of Silly Jokes for Kids.
Brand Campaign Videos
The online retailer Van Life Style wanted a series of video assets to introduce their brand to the world and get viewers excited about traveling, camping, glamping, and living a mobile lifestyle.
Graduate Studies Viewbook
CCA’s Admissions team wanted to update the promotional brochure they distribute to all prospective student inquiries with a fresh new look, feel, and voice to match with their recent school-wide rebrand.
Undergraduate Viewbook
CCA’s Admissions team wanted to update the promotional brochure they distribute to all prospective student inquiries with a fresh new look, feel, and voice to match with their recent school-wide rebrand.
Slim’s Presents Brand
The live music and concert production company wanted to increase ticket sales at Slim’s, a live music venue in San Francisco’s SoMA neighborhood.
Graduate Applicant Content Marketing Campaign
CCA wanted to increase the number of qualified applicants to its MFA in Design and MS in Interaction Design programs, but due to competing priorities, they needed a solution that required minimal use of additional copywriters or project managers.
‘Big Book of Silly Jokes for Kids’ Marketing Strategy
Children’s author Carole P. Roman needed a launch strategy for her first foray into comedy writing, The Big Book of Silly Jokes for Kids.
Fashion Experience Lookbook 2017
CCA’s Undergraduate Admissions team needed to update their email communications to prospective students after a rebrand.
Website Redesign and Integration
The live music and concert production company needed an update to the ecommerce website for it’s owned and operated venues in order to integrate with a new ticketing system.
Undergraduate Conversion Stream Emails
CCA’s Undergraduate Admissions team needed to update their email communications to prospective students after a rebrand.
“So You Want to Go to Art School” Portfolio Guide
CCA’s Undergraduate Admissions team needed a compelling leave-behind for their college fairs, on-site visits at local high schools that would position the brand positively with prospective students (and their primary influencers) while encouraging them to learn more about what the school has to offer.
Between You, Me & Jose (Slim’s Presents Podcast)
The live music and concert production company needed an update to the ecommerce website for it’s owned and operated venues in order to integrate with a new ticketing system.
T-Shirt & Merch Designs
In preparation for an upcoming tour, the indie-pop singer-songwriter, Emily Afton, needed a suite of branded merchandise designs to sell to eager fans on the road.