Brand Campaign Videos
// Van Life Style
The online retailer wanted a series of video assets to introduce their brand to the world and get viewers excited about traveling, camping, glamping, and living a mobile lifestyle.
Role
As the lead marketing and creative strategist for the brand, I oversaw all aspects of the production process, including concepting, scripting, copywriting, sourcing, editing, color correction, and music selection. All editing was done in DaVinci Resolve.
Strategy
Distilling elements of the brand’s identity, I chose to focus on aspirational imagery that put the viewer in an adventurous mindset. I narrowed the scope to 4 core concepts: Home is where you park it - a concept focused on the freedom of living a mobile lifestyle, Friends - focused on creating once in a lifetime memories with friends, Glamping - about enjoying all the beauty of nature without giving up the comforts of home, and The Road - highlighting the simple allure of letting the open road take you to amazing new places.