Portfolio // Chris Oldaker
Website Content Strategy & SEO
WM’s Northern California-Nevada area needed a marketing and communications website to power campaigns, generate awareness, and drive growth, but their current site wasn’t meeting the moment.
Google Ads Campaign Optimization
Oakland Recycles, a partnership between WM of Alameda County, the City of Oakland, and California Waste Services, needed to improve the performance of a digital ad campaign supporting bulky item pickups in Oakland, CA.
Website Content Strategy
After years of growth on the Amazon marketplace, the boutique publishing company wanted to diversify outside of the platform to drive brand awareness, engagement, and product sales.
Brand Identity & Tool Kit
The boutique publishing company wanted to first formalize their brand identity and voice to begin expanding their brand presence beyond Amazon.
Graduate Studies Viewbook
CCA’s Admissions team wanted to update the promotional brochure they distribute to all prospective student inquiries with a fresh new look, feel, and voice to match with their recent school-wide rebrand.
Undergraduate Viewbook
CCA’s Admissions team wanted to update the promotional brochure they distribute to all prospective student inquiries with a fresh new look, feel, and voice to match with their recent school-wide rebrand.
Undergraduate Conversion Stream Emails
CCA’s Undergraduate Admissions team needed to update their email communications to prospective students after a rebrand.
“So You Want to Go to Art School” Portfolio Guide
CCA’s Undergraduate Admissions team needed a compelling leave-behind for their college fairs, on-site visits at local high schools that would position the brand positively with prospective students (and their primary influencers) while encouraging them to learn more about what the school has to offer.